Launching Your Reward Card Program

Reward playing cards proceed to develop leaps and bounds permitting retailers which have carried out a program for his or her shops to reap huge advantages. In actual fact, whole spending on present playing cards in 2012 almost reached $30 billion with round two-thirds of all American customers having bought at the least one present card.

It’s mainstream and it isn’t for the vacations anymore. Whereas almost 2/3rds of all customers have bought present playing cards for somebody across the holidays, over 80% of all customers have bought a present card as a birthday present. Now not ought to retailers merely depend on the vacations for his or her gross sales – although gross sales right now are concentrated – the gross sales can be found all year long mygiftcardsite com.

Reward playing cards are handy, safe, and act as a branded “billboard in a pockets”. In multi-unit stores, they preserve the cash inside the retailer community and with present playing cards, retailers will acquire extra title recognition and publicity within the market, additional widening its current buyer base. To additional the case, it isn’t only for the model consciousness, it provides to the highest line as the typical present card consumer finally ends up spending an additional 20% past the worth of the cardboard.

Why Reward Playing cards? Some retailers should still use punch playing cards or paper certificates and whereas these packages could have superior their loyalty program thus far, plastic present playing cards outsells paper certificates from 2 to 10 instances as a lot. The digital idea has turn out to be the medium of alternative for retailers and retailers throughout the nation. Among the many important causes are:

  • No Money Again – the worth remaining after partial redemption stays on the cardboard guaranteeing extra alternatives to solidify the visitor relationship.
  • Actual Time Processing – nearly eliminates each the losses related to paper present certificates and expensive monitoring and accounting.

Providing a present card is similar to providing a brand new product merchandise – with out having to study sophisticated dealing with procedures, coaching procedures, and tie up beneficial cupboard space. It’s going to assist acquire new clients – pals or associates of your current clients – and the cardboard program must be seen as a income generator.

Logistics: A processing terminal is required to run the present card program. Normally your bank card firm may also help you select a terminal that may meet your wants and funds. Most present playing cards use a host-based pc system to retailer the worth of the playing cards as they’re offered and redeemed. Merely load and redeem the playing cards through a bank card terminal that accesses the host pc. This host-based system allows the present card to be offered and redeemed in any respect collaborating places (if relevant for multi-unit operations). Right here is usually the way it works:

    • Activation
      • Shopper purchases the present card for any quantity utilizing money or bank card – the clerk executes the sale through regular fee procedures on the register
      • Quantity of the “present worth” is loaded and saved on the host database by swiping a magnetic strip card by means of a bank card terminal
      • Buyer receipt exhibits stability on card – up to date in actual time
      • The cardboard may be reloaded and could also be used a number of instances


  • Redemption
    • Swiped by means of bank card terminal for host authorization
    • No money again – buyer receipt exhibits real-time card stability
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